1 Why be on social media?
Social media is a wonderful way to let your readers get to know you, interact with other authors and writing communities, and escape (virtually) from the well lit cave in which you lock yourself to write. There aren’t as many platforms showcasing authors (particularly emerging ones) as we would like and social allows you to create your own. This can be anything from occasionally interacting with other authors on twitter to posting near constant insta stories.
2 Pick your platform
Don’t feel you need to be tweeting up a storm, cultivating the perfect insta presence and hoarding facebook followers. Find the medium where you feel most comfortable and do what comes naturally to you. There is no point scheduling a bunch of promotional tweets if you hate every second of it, people can tell and it will do more harm than good (and make you deeply unhappy in the process). Head over to insta and post a pic of what you’re reading instead.
3 What to post? Be authentic
We’re asked all the time by wonderfully eloquent authors, ‘what on earth am I supposed to be saying?’ You don’t need to set the world on fire with every post. Just share what you find interesting, chances are someone else will find it interesting too. Be yourself, people want to know the real person behind the book. And have fun-if you communicate primarily through memes, go for it. You don’t need to be highbrow 24/7. Similarly, if you feel emojis signal the destruction of the english language, don’t fear the thread. You do you.
4 Engagement with followers
Social media is a conversation. Don’t be afraid to chime in to interactions you find interesting and respond to people who follow you. Great friendships, professional relationships, much needed writing support groups, and wonderful reading recommendations can all blossom out of a simple comment, like, gif, or hashtag.
5 How to step away
Social media can be all consuming. Many a deadline has been missed in the dark hours lost to the never-ending scroll. Similarly, sometimes it can feel like everyone else is writing 50,000 words a day and signing major deals. But social media is never the whole story and writing is still the point so don’t be afraid to switch off- even if you find yourself in need of a productivity app or seven.
Kate Evans is an agent representing journalism and serial rights at Peters Fraser + Dunlop, as well as running Agora Books, the agency’s digital publishing arm. She joined PFD in 2014 from Hachette Australia and is a graduate of the University of Queensland and The Columbia Publishing Course.
She is interested in commercial women’s fiction, challenging ideas, and a broad range of non-fiction.
Sam Brace is the Assistant Publisher at Agora Books. After completing a degree in Classics at Memorial University of Newfoundland, she worked within a variety of roles and industries across Canada. She joined Peters Fraser + Dunlop in 2017 after attending the inaugural year of the Columbia Publishing Course at Oxford.
Agora Books is part of Peters Fraser + Dunlop, one of the longest established literary and talent agencies in London. We are a digital first publisher with a diverse list of fiction and non-fiction, classic and contemporary, old favourites and the next big thing.
Previously known as Ipso Books, we were established in 2015, and we’re now embarking on a new adventure as Agora Books.
Inspired by the ancient Greek marketplace, we want to provide a platform for fantastic writing – in whatever form it comes.